style & marketing marketing maven and author Rachel Weingarten's website at www.rachel-w.com

     
 
   
 

 

 

  Rachel Weingarten’s Books:
  Career and Corporate Cool™ How to Look, Dress and Act the Part at Every Stage of Your Career by Rachel C. Weingarten

 

 

 

 

 

“Great tips, funny insights, and sneaky ways to infuse more cool into all aspects of your life—from the way you look to the way you work. You want cool? Rachel Weingarten’s got cool.” --- Ted Spiker, contributing editor, Men’s Health
“You no longer have to be part of the Old Boy’s Club to succeed in business- you just have to know how to navigate the terrain.  With a sense of humor, hard earned wisdom and practical advice, Rachel Weingarten redefines the rules of business in Career and Corporate Cool™.”   ---Georgette Mosbacher, CEO Borghese Cosmetics
Imagine if life came with a handbook to help get you through just about every potentially awkward, stressful, or over-the-top situation, with humor, grace, and dignity intact. Life doesn't come with a handbook—but now business does. In Career and Corporate Cool™, style and marketing maven Rachel Weingarten defines and details the elements necessary to succeed and stand out in the modern work environment. It's filled with witty and user-friendly advice on building your personal brand equity in the business world while staying true to yourself. A hybrid of business and style, it's a cheat sheet for your professional life, with fun and helpful anecdotes from people who've been there.
While an off-color joke generally won't play in a cubicle environment, it can be a job requirement for a professional comedian. Fortune 500 companies tend to frown on perceived sexual harassment in the workplace while massage therapists touch naked strangers on a daily basis. Career and Corporate Cool™ helps you understand not only what's appropriate and acceptable in your own work environment, but how best to translate and incorporate your personal style into the accepted mix.
Visit the official Career and Corporate Cool™  website.  Buy the book from Amazon or Barnes & Noble: 
 
 
  Hello Gorgeous! Beauty Products in America - '40s-'60s by Rachel C. Weingarten

 

 

 

 

 

 

"For a glimpse of what cosmetics marketing used to look like, flip through the recent book “Hello Gorgeous!” a collection of beauty-product advertising images from the 1940s, 50s, and 60s." Rob Walker, New York Times Magazine  
" Few people recall that Barbra Streisand tore her dress that night she held her Oscar in the air and said, "Hello, Gorgeous!" Now, Rachel Weingarten tears the fancy frock off the beauty industry in a gorgeously illustrated and hilarious book." - Buck Wolf, ABC News

Since ancient times, women have fantasized about  the proverbial fountain of youth.  A recent report states the international cosmetics industry is worth about $150 billion dollars annually.  To put this in historical perspective, in 1949, the annual income hovered at considerably below $2,000.00 per capita.  In our own times, there are face creams and treatments that retail for $2,500.00 for a monthly supply.  In Hello Gorgeous! Rachel Weingarten explores not only the history of cosmetics in the mid last century- but also the ways that advertising, formulations, exhortations and attitudes about women's spending power have evolved.    

Visit the official Hello Gorgeous! website.
   

Read Rachel's B.Log* Cool Quotient
   
Click for a closer view of Rachel's Logo and an explanations of her personal brand philosophy, (yes, there's more than just shameless self promotion)
 

 

 

 

 

 

 

 

 

 

 

 
 
     
* B.Log= Why a B.Log instead of simply a blog? For the uninitiated- a blog is short for web log or an online diary of sorts that can contain ordinary or extraordinary thoughts on business, biochemistry or the blatantly banal.  For those (like Rachel) who've not attended Business School, (or B.School for short), the Cool Quotient B.Log will contain business and life lessons in cool culled from her book Career and Corporate Cool and life in general.

visit: | www.careerandcorporatecool.com | www.brainycrush.com | www.hellogorgeousguide.com | www.airkisses.com | www.gotheregirl.com | www.dailylifeconsulting.com | www.goodybaggifts.com | www.notyourlivingroom.com  | www.networkinnyc.com | www.karmadoro.com | www.beautycounterculture.com  | www.msbizmanners.com |www.partneruppromotions.com 

©2003-2007 [[GTK] Marketing Group

Rachel Weingarten aka Rachel C. Weingarten is a noted brand strategist, marketing maverick, pop culture and trends analyst and commentator and author, most recently of Career and Corporate Cool™, How to Look, Dress, and Act the Part- at Every Stage of Your Career (Wiley 08/07). Rachel Weingarten aka Rachel C. Weingarten is a former celebrity makeup artist. Rachel Weingarten aka Rachel C. Weingarten is a noted pop culture and trends expert. Rachel Weingarten aka Rachel C. Weingarten wrote Hello Gorgeous! Beauty Products in America '40s-'60s. Rachel Weingarten aka Rachel C. Weingarten is regularly quoted in many national and international publication. marketing, marketing, marketing, strategy, strategy,strategy, books, books, books, makeup, makeup, makeup, cosmetics, cosmetics, cosmetics, brooklyn, brooklyn, brooklyn, new york, new york, new york, trends, trends, trends, trends, consulting, consulting,